New Custom Properties in Klaviyo: Segment active customers, canceled or expired subscriptions based on Product title in Klaviyo
These new custom properties allow you to segment customers based on active, canceled, or expired subscriptions using the product titles associated with those subscriptions.
With this level of customization, you can send highly customized and relevant messages to different groups of customers. For instance, you can send special offers or re-engagement campaigns to customers with canceled or expired subscriptions, while sending product updates to those with active subscriptions. This can lead to higher engagement and conversion.
How does it work? See documentation here.